The history of beer in the US is a pretty interesting story. There’s a great book called “Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money“ that covers all that weird stuff that happened in the ‘80’s and ‘90s. https://www.goodreads.com/en/book/show/745119.Beer_Blast
I come from an age when the advertising jingle was something kids used to sing to each other while playing outside, Ballantine had a great one. One thing people may not know, if you ever read, "From the Mixed up Files of Mrs Basil E Frankweiler", the young girl Claudia sees a triple ring design on the bottom of a Michelangelo statue, and thinks it is a beer ring. It was Ballantine's logo that was the triple ring. https://www.youtube.com/watch?v=cfzTeKLh3Kw
The history of beer in the US is a pretty interesting story. There’s a great book called “Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money“ that covers all that weird stuff that happened in the ‘80’s and ‘90s. https://www.goodreads.com/en/book/show/745119.Beer_Blast
I come from an age when the advertising jingle was something kids used to sing to each other while playing outside, Ballantine had a great one. One thing people may not know, if you ever read, "From the Mixed up Files of Mrs Basil E Frankweiler", the young girl Claudia sees a triple ring design on the bottom of a Michelangelo statue, and thinks it is a beer ring. It was Ballantine's logo that was the triple ring. https://www.youtube.com/watch?v=cfzTeKLh3Kw
I thought for sure I'd had Ballantine until I read they'd shut down when I was a toddler.
But wait! "Eventually only a watered-down version of Ballantine XXX Ale survived, largely in the 40-ounce bottles associated with street drunks."
Ah right, that's how I know it.
I now feel I have a fuller appreciation for the Oscar-winning documentarian Errol Morris's brilliant Miller High Life ad campaign – https://www.errolmorris.com/commercials/miller.html
Millers, had one more recently touting it as “A good, old-fashioned macrobrew “